OMD Growth
Case Study

Cut prospecting time by 90% while increasing lead quality using enrichment and automation workflows
Snapshot
Client Profiles: Agencies, Creators, Sales Teams
Challenge: Hours wasted on manual prospecting. Poor data quality. Low conversion.
Solution: A fully automated lead sourcing system using verified enrichment, scraping, and contact workflows.
Results (30 Days Post-Launch):
Prospecting time reduced by 90%
Lead-to-reply rate up 320%
Call booking rate increased by 2.8x
92%+ data match confidence
Qualified, high-intent leads from Day 1
The Problem
Most outbound pipelines underperform because teams feed the wrong data into the system. Manual sourcing, unverified lists, and basic scraping tools waste time and deliver low-quality leads.
One agency lead we worked with was burning eight hours a week building lead lists. Despite the effort, most contacts bounced, lacked context, or weren’t decision-makers. The few replies they did get had no buying intent.
No segmentation. No scoring. No personalization. Just grind.
The Fix
We built a modular system we call the Prospecting Engine. It:
Sources leads from multiple channels
Enriches them with real-time firmographic and behavioral data
Scores for fit and intent
Syncs to any outbound tool or CRM
It runs automatically. It integrates without friction. It scales without hand-holding.

What We Deployed
Enrichment Sheet: Built a complete workspace with layered lead data, scraped data, and enriched profiles with ICP scoring logic.
Email Sender Ready: One-click CSV import with pre-tagged segments, ready to use variables for email sending including hyper personalized emails.
Content Creators Use Case: Unlimited opportunities for sourcing content creators and enriching at scale.
Sales Flows: Closing inbound leads on auto-pilot thanks to Ai sales automations and enrichments.
The Impact
Time Saved
From 10–20 hours weekly to under 1 hour
It only takes one person to navigate.
Data Quality
Every lead verified, cleaned, and tagged for ICP match
High-context personalization across the board
Performance Metrics
Reply rate increased from 1.4% to 5.9%
Call booking rate rose from 3% to 8.4%
Sales cycle duration dropped 35%
Day-to-Day Wins
No more spray-and-pray
Immediate interest on first contact
Follow-ups felt like conversations, not recovery missions
The Core Lesson
You don’t scale outbound by sending more messages. You scale it by building better lists, powered by real signals, up to date data and automated flows. That’s what turns outreach from a guessing game into a growth engine.
Built to Work Anywhere
The Prospecting Engine Methodology is stack-agnostic. It even works with basic spreadsheets. Every lead is cleaned, enriched, and ready for outreach in minutes.
Book a Call if you're looking to scale out your sales, and prospecting efforts.