OMD Growth

Case Study

Prospecting Engine: Scalable Lead Gen Without the Grind

Prospecting Engine: Scalable Lead Gen Without the Grind

Sales Systems and Ai Automations

Cut prospecting time by 90% while increasing lead quality using enrichment and automation workflows


Snapshot

Client Profiles: Agencies, Creators, Sales Teams

Challenge: Hours wasted on manual prospecting. Poor data quality. Low conversion.

Solution: A fully automated lead sourcing system using verified enrichment, scraping, and contact workflows.

Results (30 Days Post-Launch):

  • Prospecting time reduced by 90%

  • Lead-to-reply rate up 320%

  • Call booking rate increased by 2.8x

  • 92%+ data match confidence

  • Qualified, high-intent leads from Day 1


The Problem

Most outbound pipelines underperform because teams feed the wrong data into the system. Manual sourcing, unverified lists, and basic scraping tools waste time and deliver low-quality leads.

One agency lead we worked with was burning eight hours a week building lead lists. Despite the effort, most contacts bounced, lacked context, or weren’t decision-makers. The few replies they did get had no buying intent.

No segmentation. No scoring. No personalization. Just grind.


The Fix

We built a modular system we call the Prospecting Engine. It:

  • Sources leads from multiple channels

  • Enriches them with real-time firmographic and behavioral data

  • Scores for fit and intent

  • Syncs to any outbound tool or CRM

It runs automatically. It integrates without friction. It scales without hand-holding.


What We Deployed

  • Enrichment Sheet: Built a complete workspace with layered lead data, scraped data, and enriched profiles with ICP scoring logic.

  • Email Sender Ready: One-click CSV import with pre-tagged segments, ready to use variables for email sending including hyper personalized emails.

  • Content Creators Use Case: Unlimited opportunities for sourcing content creators and enriching at scale.

  • Sales Flows: Closing inbound leads on auto-pilot thanks to Ai sales automations and enrichments.

The Impact

Time Saved

From 10–20 hours weekly to under 1 hour

It only takes one person to navigate.

Data Quality

Every lead verified, cleaned, and tagged for ICP match

High-context personalization across the board

Performance Metrics

  • Reply rate increased from 1.4% to 5.9%

  • Call booking rate rose from 3% to 8.4%

  • Sales cycle duration dropped 35%


Day-to-Day Wins

  • No more spray-and-pray

  • Immediate interest on first contact

  • Follow-ups felt like conversations, not recovery missions

The Core Lesson

You don’t scale outbound by sending more messages. You scale it by building better lists, powered by real signals, up to date data and automated flows. That’s what turns outreach from a guessing game into a growth engine.


Built to Work Anywhere

The Prospecting Engine Methodology is stack-agnostic. It even works with basic spreadsheets. Every lead is cleaned, enriched, and ready for outreach in minutes.


Book a Call if you're looking to scale out your sales, and prospecting efforts.