Blog | OMD Growth — Growth Infrastructure, Ops & Sales Automation Case Studies
OMD Growth logo OMD Growth
The OMD Blog

Builds, case studies, and playbooks

Real deployments from OMD Growth — revenue dashboards, AI sales automations, scalable coaching backends, and prospecting engines. No theory. The receipts.

Why Buying an Attribution Tool Won't Fix Your CRM Data — OMD Growth case study on replacing paid attribution software with a governed UTM dictionary.
Revenue Attribution

Why Buying an Attribution Tool Won't Fix Your CRM Data

LeadSources, Cometly, Source.app — they all sell the same fix. We didn't buy one. Here's the governed UTM dictionary that solved it for free.

Read case study →
Why Nobody Tracks Webinar Show Rate by Traffic Source — OMD Growth case study on a registration fan-out workflow with attendance write-back.
Launch & Event Ops

Why Nobody Tracks Webinar Show Rate by Traffic Source

Registration is a vanity number. We built the fan-out that lets you measure who actually shows up, broken out by the channel that brought them.

Read case study →
Expense Categorization, Automated — No New Software — OMD Growth case study on a self-categorizing expense ledger built on Airtable and Zapier.
Finance Ops

Expense Categorization, Automated — No New Software

Two small Zapier automations turned a manual expense spreadsheet into a self-categorizing ledger — no new software, no migration, no finance hire.

Read case study →
RevenueOS dashboard by OMD Growth — a centralized revenue tracker unifying Stripe, PayPal, and CRM data with real-time attribution by channel, offer, and sales rep.
Revenue Operations

RevenueOS: Centralized Revenue Tracker & Financial Visibility

Unified revenue dashboard that pulls from Stripe, PayPal, CRM, and forms to track trends, sales performance, and channel contribution in real time.

Read case study →
CoachOS by OMD Growth — an AI-powered coaching backend with Close CRM, Airtable CCMS, and GPT-parsed session intel that scaled a solo coaching practice from $90K to $220K per month.
Delivery Infrastructure

CoachOS: Scaling a Solo Coaching Practice From $90K to $220K/Month

From fragmented onboarding to an AI-powered coaching backend. How multi-coach infrastructure unlocked 12× client capacity without new ops hires.

Read case study →
OMD Growth Prospecting Engine — an automated outbound lead generation system with verified enrichment, ICP scoring, and hyper-personalized outreach campaigns.
Sales Systems & AI

Prospecting Engine: Scalable Lead Gen Without the Grind

Cut prospecting time by 90% while increasing lead quality using enrichment and automation workflows. A modular, stack-agnostic outbound system.

Read case study →
Mindset coach sales automation case study by OMD Growth — a Close CRM pipeline with AI-summarized Zoom consultations and automated IG DM follow-up that grew inbound revenue 84% in six weeks.
Sales Automation

Scaled Mindset Coach's Revenue 84% With Sales Automations

From 70+ leads in spreadsheets and DMs to a fully automated sales backend in 6 weeks — 2× close rate, bigger deals, 30+ hours reclaimed weekly.

Read case study →