What we built.
And why.
Working notes from real implementations — the problem, the build, and what changed. No theory that hasn't shipped.
What to Do the Moment a Sales Call Becomes a No-Show
A missed call used to sit unnoticed until a manual pipeline review, days later. Now the moment Close marks a call as a no-show, the team gets a real-time alert — while the lead is still worth calling back.
The Onboarding Gap Between "Paid" and "Someone Noticed"
The onboarding gap between paid and someone noticed used to run most of a day. A paying client sat unnoticed, because the only signal that a new client existed was a confirmation email nobody had checked yet. We made the purchase event ping the team and build the client record at the same moment.
Expense Categorization, Automated — No New Software
Expenses were being tracked. Sort of. Every month-end turned into an archaeology dig — until two small automations started filing transactions for us before anyone had to look at them.
Why Buying an Attribution Tool Won't Fix Your CRM Data
Every setter-booked call arrived in the CRM with its source scrambled or missing. Three SaaS products will sell you a fix. We built a UTM dictionary instead — and it cost nothing.
Why Nobody Tracks Webinar Show Rate by Traffic Source
Registration is a vanity number. We built the fan-out that lets you measure who actually shows up, broken out by the channel that brought them — and a clock that keeps a real calendar invite in sync.
30 minutes to discuss your bottleneck, priorities, and fit.
Book a call with Omar