Mindset Coach / Case study

Sales automation
for a mindset coach.

84% more revenue from inbound DMs in six weeks.

CLIENT TYPEPersonal development coachREPORTED TIMING6 weeksSERVICECRM & sales automation
OMD / MINDSET COACH
+84%Revenue from inbound DMs
8% → 21%Lead-to-close rate
+84%Revenue from inbound DMs
8% → 21%Close rate
$2.9K → $3.5KAverage deal value
1 hourAverage response to hot leads

A personal development coach sold through Instagram DMs and Zoom consultations. Leads were managed manually, with no CRM to organize conversations or track sales activity.

01 / THE PROBLEM

The starting point.

Lead information lived in DMs and Google Sheets. Warm leads were missed, follow-up was manual, and the business had little visibility into sales performance.

02 / THE BUILD

The implementation.

OMD built a Close CRM setup with automated lead tracking, follow-up, and re-engagement. Forms and Zoom calls fed AI summaries of objections, intent, and next steps into the sales process. The engagement also included hiring a sales rep and measuring performance.

03 / REPORTED OUTCOMES

The results in context.

Over six weeks, reported revenue from inbound DMs increased 84%, the close rate rose from 8% to 21%, and average deal value increased from $2.9K to $3.5K. These outcomes reflect the combined systems and sales-team changes.

Outcomes are reported for this individual engagement.

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OMD / REVENUEOS
−28%Low-yield traffic spend
<10 minWeekly revenue reporting
StripePayPalCRM
Revenue operations & reporting

Weekly revenue reporting: hours of work to under 10 minutes.

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