Prospecting Engine / Case study

Less prospecting work.
More booked calls.

90% less prospecting time, with a 2.8× booking rate.

CLIENT TYPEAgency outbound teamREPORTED TIMING30 days after launchSERVICEOutbound prospecting systems

OMD / PROSPECTING ENGINE

−90%Prospecting time

3% → 8.4%Call booking rate

−90%Prospecting time

1.4% → 5.9%Reply rate

3% → 8.4%Call booking rate

−35%Sales cycle length

An agency was spending hours building lead lists, yet many contacts lacked the information or customer fit needed for relevant outreach.

01 / THE PROBLEM

The starting point.

Manual sourcing and incomplete data left the team with too much preparation work and too little context. More contacts did not solve the underlying qualification problem.

02 / THE BUILD

The implementation.

OMD built a Clay-based workflow for sourcing, enrichment, customer-fit scoring, and AI-assisted personalization. Prospect records were prepared for outreach and connected to the CRM.

03 / REPORTED OUTCOMES

The results in context.

The published results report 90% less prospecting time and a call booking rate rising from 3% to 8.4% at 30 days after launch. The case study also reports a reply-rate increase from 1.4% to 5.9% and a 35% shorter sales cycle.

Outcomes are reported for this individual engagement.

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